Wednesday, May 28, 2008

Bad grammar "Eccos" relentlessly

Ecco makes pretty good shoes. Their ad agencies writes pretty painful ad copy.
From the recent "My World My Style" print and online campaign:
"I will spend the entire day just walking on my feet. So for my shoes, comfort and styles have to go hand and hand. My Ecco is Yucatan."
Do advertising agencies no longer employ copy editors? Does the "feel" of the copy outweigh the value of the words that produces it?
"I will spend the entire day just walking on my feet"...???? As opposed to.... your hands?? That would be quite a feat!
And less obvious but still grating: "comfort and styles have to go hand and hand." I get it, but when the product is shoes, isn't there a better simile??

 

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