An annual headache

Often, people build sentences like McMansions. They insert phrases they think are giving heft to the communications, when they're just muddying the message.
"In an effort to..." and "seeking to bring"... are common poor constructions.

The following graf, which I pulled from a BusinessWire release this morning, uses one of those phrases in a sea of words, which, viewed as a whole border on the meaningless:

"Home-based occasions are rising with consumers seeking to bring the favored aspects of on-trade alcoholic drinks consumption into the home. However, although volume sales are rising, heavy discounting is limiting value growth and undermining the potential in consumers' openness to trading up."

Onward...
"Five finalists for its first annual..."
It can't be annual if it's the first.