On writing

I could be wrong about this, but I doubt it. (I once gave my dad a Father's Day card that had that sentiment). Email and IM and the immediacy they introduce into our lives are enabling people to write lousy sentences.
It's not just that email and IM are fast, throw-away forms of communication. They encourage fragmented thoughts (splash something out, hit send, move on to the next message or task).
In this world, prepositions grow like kudzu. They lengthen sentences, bore the reader and obscure meaning.
Write actively, not passively. Show your writing who's boss.

I came across this construction this week:

One of the key learning’s I want to start off by highlighting is never pretend to be something you’re not online.

That's what we get paid the big bucks for.

Sentences should be constructed in such a way that the reader is almost forced to stick with it from beginning to end--the way you roll down a grassy hill. For the reader, it should be effortless.