There's an inherent bias toward overwriting on so many levels. People who can't communicate overwrite because it sounds important. Freelancers can overwrite because they often get paid by the word. And in PR people can overwrite because the client wants to see production; production=words.
In reality, it takes more time, is worth more to the client and allows the agency higher billings if a piece is written tightly and crisply. Why? Because it takes more time and effort!
Onward...
Further vs. Farther: Further is used with degree; farther with distance.
Comprise vs. Compose: Nine players comprise a baseball team; Major League Baseball is composed of team owners who have lost touch with reality.
Less vs. Fewer: Less bombast in discourse; fewer words in writing.
Thursday, January 24, 2008
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