The medium really is the message

Note: I hectored my former EE Times editorial colleague Jackie Damian into contributing her insights to Big Red Pencil. Herewith, her first entry!

By Jackie Damian

Everyone who writes – no wait, let’s make that everyone who reads (in other words, everyone) – should hie over to The Atlantic site and check out the July/August cover story, titled “Is Google Making Us Stoopid?”
Author Nicholas Carr pretty much answers that not-so-rhetorical question with a resounding yes, describing how the Internet – in the way it delivers quick snippets of info and discourages concentrated reading – is actually reshaping our brains and the way we think. “Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged,” Carr writes. He cites both anecdotal evidence from bloggers who can’t concentrate on any articles longer than a few paragraphs, to research on neural information processing: This is your brain on Google.

Conspiracy theorists, take note:

“The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to link – the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interests to drive us to distraction.”

Perhaps the most subversive thing anyone who loves the written word could do this summer, therefore, would be to put away the laptop and open "Ulysses."