New Gig, Old Books

So what's a fellow to do on Day One of his work in the Gig Economy? Unpack reference books from the old gig.
That work, which I did first thing yesterday morning, may be akin to a soldier checking, oiling and testing his weapon. I felt a granite sureness in pulling out Webster's Unabridged, The Chicago Manual of Style, Follett, Fowler, Strunk and White and the AP Stylebook. Weapons and ammo. Check. Ready to go to battle.
I mentioned this in a Tweet and got an interesting response from an old colleague, an award-winning wordsmith in his publishing days.

Strunk and White? Are you kidding? The days of having 30 minute arguments of serial commas and whether one means anticipation or simple expectation are days of yore, old friend.

I understand where he's coming from, in an era of 140-word Tweets and IM slang that's, OMG, 2die4.But sunshine peeks through the clouds. His response coincided with a request from a colleague at Blanc & Otus. A client wanted to resolve an internal discussion about how to handle compound modifiers. He was wondering whether their copy was too hyphen-happy.
There, in the pages of those great language books, was the guidance we so often have trouble finding these days: Use the hyphen to avoid confusion. "Small-business owners" means something different than "small business owners."
So people still care. Are these people graying around the temples, raised at a time when we read books not screens, tapped typewriters not keyboards? Perhaps. But at the agency I got urgent questions from twenty-somethings (note the hyphen) about serial commas, about punctuation, about style. It matters.
People, like nature, abhor a vacuum.While the language evolves as it should, business communications, done well, will always adhere to rules.

Oh, the horror!

Joseph Califano Jr. leaps atop the language of Wall of Shame this morning in an article about kids raiding their parents' medicine cabinets to steal prescription drugs. Said he, in a statement:

Many problem parents become passive pushers by leaving abusable and addictive prescription drugs, like their painkillers OxyContin and Vicodin, around the house, making them easily available to their children.

Since Califano's organization, the National Center on Addiction and Substance Abuse, is located at Columbia University, I won't be passive about pushing this link to its English department faculty in case he has a hankerin' to double-check his language before his next public pronouncement.

(A) wanker

In British slang, a wanker is a pejorative term for someone who plays with himself or is a detestable person.
One example would be Giles Coren, a restaurant reviewer in England, who went ballistic on newspaper copy editors ("subs" as they're called) for removing the article "a" from one of his reviews.
He picks it up from here, in all his foul-mouthed, verbose petulance. At the end of the day, he has a point that the deletion of that single letter ruined a good double entendre. But, really Giles, is it worth vaulting yourself into the modern Pantheon of jackasses to make a point? I guess it is.

(Tip of the fountain pen to my old colleague Paul Dempsey for the article reference).

The medium really is the message

Note: I hectored my former EE Times editorial colleague Jackie Damian into contributing her insights to Big Red Pencil. Herewith, her first entry!

By Jackie Damian

Everyone who writes – no wait, let’s make that everyone who reads (in other words, everyone) – should hie over to The Atlantic site and check out the July/August cover story, titled “Is Google Making Us Stoopid?”
Author Nicholas Carr pretty much answers that not-so-rhetorical question with a resounding yes, describing how the Internet – in the way it delivers quick snippets of info and discourages concentrated reading – is actually reshaping our brains and the way we think. “Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged,” Carr writes. He cites both anecdotal evidence from bloggers who can’t concentrate on any articles longer than a few paragraphs, to research on neural information processing: This is your brain on Google.

Conspiracy theorists, take note:

“The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to link – the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interests to drive us to distraction.”

Perhaps the most subversive thing anyone who loves the written word could do this summer, therefore, would be to put away the laptop and open "Ulysses."

Oh so trendy

I returned today from a vacation of relaxin', readin' (Mark Helprin's "A Soldier of the Great War," for the second time) and writin' (notes for a novel that's beginning to congeal in my soupy head) to discover the editing business still needs editors.
I Googled the phrase "passing fad" to find 345,000 citations. That means that 345,000 times some writer didn't care enough to think before putting fingers to keyboard. While not strictly redundant, the word "fad" means a "temporary fashion," so a fad is, by definition, passing. Would that we should think as much before writing as we do before stepping off a city curb. By the way, I was moved to this demi-diatribe by a Moira Herbst's BusinessWeek article: Energy Efficiency: A Passing Fad?
On a different note, I've enlisted the help of a longtime editorial colleague of mine, Jackie Damian, to contribute to this blog from time to time. (I'd love for it to be daily, but she does have a real life!) Jackie is one of the finest editors I've ever worked with. I've seen her transform the unintelligible into the articulate and the workable into the insightful. Her first contribution comes later this week.

Rita Moreno for president

College commencement speeches can be thumb-suckers highlighted by the occasional paper airplane drifting over bored, enrobed graduates. Rita Moreno, however, struck a blow for righteousness this weekend with her speech at Mills College in the East Bay. The only problem is the speech probably should have been given as the Class of 2008 entered Mills, rather than exited.

How we look is a matter of personal preference and is really rather easy to deal with, but — language, language — which is so central and important to one’s success is too often sorely lacking.

I am constantly saddened and dismayed by the way in which we have come to torture the English language. ... College students who use the term “he goes” in place of “he says” and whose sentences are riddled with “you know?” and who cannot complete a sentence without inserting the word “like” at least three times. ... My advice: Stop it this minute.

Write well, spell correctly, lawyer urges

Lawyers are often criticized for arcane and convoluted language. Not Andrew Berry (left), chairman of McCarter & English in Newark, N.J. He's interviewed in The Wall Street Journal Law Blog about the importance of clear writing and avoiding typographical errors. Says he:

“Do not ever for the second time give your senior (lawyer) a piece of writing with a typo or a grammatical mistake.”

Such errors, he says, derail the lawyer's stock in trade: A smooth train of thought.
In addition, Berry urges young lawyers to read Antonin Scalia's new book on advocacy, especially the parts about the importance of writing well.
The dynamics of today's communications (IM, email, Twitter, Plurk, Facebook, text-messaging) augur against this, but Berry and the rest of us can dream, can't we??

Word of the Day: Guerdon

n. A reward, recompense or requital. (As a verb, to reward).

The word has several Middle English derivations, all of which probably come from the Latin donum, or gift, according to Webster's Unabridged.
You're probably wondering why guerdon shouldn't have a more martial meaning, with similar words like guerilla. That's because those ME derivations include a variation of widar, to give back.
Guerdon is what Sameer Mishra (left) spelled to win the 2008 Scripps National Spelling Bee in Washington last Friday. For winning, his guerdon includes $35,000 and a $2,500 savings bond. Not bad for getting your letters right.

Bad grammar "Eccos" relentlessly

Ecco makes pretty good shoes. Their ad agencies writes pretty painful ad copy.
From the recent "My World My Style" print and online campaign:

"I will spend the entire day just walking on my feet. So for my shoes, comfort and styles have to go hand and hand. My Ecco is Yucatan."

Do advertising agencies no longer employ copy editors? Does the "feel" of the copy outweigh the value of the words that produces it?
"I will spend the entire day just walking on my feet"...???? As opposed to.... your hands?? That would be quite a feat!
And less obvious but still grating: "comfort and styles have to go hand and hand." I get it, but when the product is shoes, isn't there a better simile??

Word of the Day

Tergiversate: (v) to change repeatedly one's attitudes or opinions.
From the Latin tergiversatus, to turn one's back.

I haven't come across that word ever, and it's a beauty. Found it Joe Queenan's Wall Street Journal op-ed today on, who else? Hillary Clinton. Fits like a glove.

Say what you mean

Writing functions both as a spotlight and as a shield. It you want it to function as the former, it's important to strip out all ambiguity from your sentences, otherwise it's simply a waste of everyone's time.
Take Treasury Secretary Hank Paulson's less-than-encouraging quotation this week about the financial markets:

"I do believe that the worst is likely to be behind us."

That came from a Wall Street Journal story, headlined: "Paulson Sees Financial Turmoil Abating." His quotation, however, says nothing of the sort. It's "likely." His quote says, to me, "maybe we're coming out of it; maybe not."
If he really means to say the financial turmoil is easing, he'd have said: "The worst is behind us."
It's unsettling--when so many of us are unsettled that we haven't hit bottom--that the secretary of the treasury is unsure.

Jury rig

There's nothing like the wide-open spaces in the mountains to give one a chance to improvise when needed. I spent this weekend with (left to right) my buddy, Pat, my son, Malcolm, and my brother, Kirk, fixing a major problem near our cabin in the Coast Range. You can see a newly graded road running across the creek and out of the picture. That's on our absentee neighbor's property, up the creek from our place. That road hasn't been graded--or used much--since the 1970s, and the creek's comings and goings over the succeeding decades has made the creek ford impossible. It's not an important road, so no biggie. But they graded it this spring, which is nice. Except when that grading rips through your water supply line buried under the road.
To make a long story short, I asked the guy to dig us a trench so we could fix the situation, but he hasn't been back up, so we had to act to get in water for the summer (our barrel is a quarter-mile hike upstream from here).
So we dug. And dug. It's gravel--not easily worked. We dug as much as we could, and then, to protect the PVC line, we hauled an old iron pipe down the creek to slide over the PVC section to protect it (while buried) from trucks rolling over.
It wasn't pretty, but it'll get the job done.
That's the definition of jury rigging (not to be confused with bribing jurors to help one's client).
While now used to describe anything that's makeshift or temporary, it originally was used to describe the replacement of mast and yards in case of damage.
In our case, jury rigging was more fun, as they say, than humans should be allowed to have while standing.

Stating the obvious

Often in covering tragic and dramatic news stories, reporters get carried away and lose their writing discipline. Such was the case with last week's shark attack off Solana Beach, Calif., that killed triathlete David Martin.

Witnesses said he was lifted vertically out of the water by the creature, which retreated after a single bite.

My son, reading the story, caught the error: "lifted vertically." To lift means to raise, and the last time I checked, raising is a vertical movement.

The sentence is imperiled: Pew Study

The Pew Research Center is out with a study this week about writing and teens. There's good news and bad news. The good news is teens write more today than older generations. The bad news from "Writing Technology and Teens:" emoticons and abbreviations threaten the sentence. The study quotes James Billington, the Librarian of Congress:

Young Americans' electronic communication might be damaging "the basic unit of human thought -- the sentence."

Some highlights from the report:

• 93% of teens say they write for their own pleasure. FOR THEIR OWN PLEASURE. WOW!
• The impact of technology on writing is hardly a frivolous issue because most believe that good writing is important to teens' future success.
• Teens more often write by hand for both out-of-school writing and school work.
• Teens believe that the writing instruction they receive in school could be improved. (OR, MIGHT WE SUGGEST, SUPPLEMENTED BY A CERTAIN WRITING BLOG...)

An Associated Press dispatch about "Writing Technology and Teens" focused on the impact that technology (IM and text-messaging for example) are having on formal writing.

"It's a teachable moment," said Amanda Lenhart, senior research specialist at Pew. "If you find that in a child's or student's writing, that's an opportunity to address the differences between formal and informal writing. They learn to make the distinction ... just as they learn not to use slang terms in formal writing."

"Writing Technology and Teens" doesn't delve into what defines formal writing. Some would say it needs to cover all communications, from email to memos to proposals to contributed articles. Some might argue that different styles fit different forms. I fall into the latter camp.
I think the bigger problem is that the time pressures on everyone in the work place (at least the American work place) are hurting good writing just as much as technology may. It takes time to formulate a coherent thought and then communicate it. If we keep that in mind, we'll be fine. If we continue down our increasingly manic work-environment path, we'll be in trouble.

Word of the Day

Don't know where he finds 'em, but he does. Oregon's favorite adopted son, Mr. B. Santo, forwards:

Graupel
Pronunciation:

\ˈgrau̇-pəl\

Function:

noun

Etymology:

German

Date:

1889

: granular snow pellets —called also soft hail

In Webster's, it appears derived from the Greek Graupel for hulled grain, which is coincidental since I spent last night reading about malting barley and the joys of the decoction mash in brewing.

Verbing

I had a rare chance to listen to the broadcast version of Michael Krasny's "Forum" program no KQED radio today as I drove down to Silicon Valley for an interview. On it, he hosted author and journalist Marilee Strong of Oakland, who has written a book "Erased: Missing Women, Murdered Wives."
Really interesting interview that you can hear here. Really annoying use of the verb "disappeared."
As in: "When he disappeared his wife." I have never heard this construction in my life, and it sounds wretched. But the dictionary allows disappear to be a transitive verb, meaning it can take an object.

v. tr.
To cause (someone) to disappear, especially by kidnapping or murder.

(From Dictionary.com)


I don't know. It still makes me feel creepy saying it.

On writing

I could be wrong about this, but I doubt it. (I once gave my dad a Father's Day card that had that sentiment). Email and IM and the immediacy they introduce into our lives are enabling people to write lousy sentences.
It's not just that email and IM are fast, throw-away forms of communication. They encourage fragmented thoughts (splash something out, hit send, move on to the next message or task).
In this world, prepositions grow like kudzu. They lengthen sentences, bore the reader and obscure meaning.
Write actively, not passively. Show your writing who's boss.

I came across this construction this week:

One of the key learning’s I want to start off by highlighting is never pretend to be something you’re not online.

That's what we get paid the big bucks for.

Sentences should be constructed in such a way that the reader is almost forced to stick with it from beginning to end--the way you roll down a grassy hill. For the reader, it should be effortless.

Quote of the day

From Joshua Rosner, managing director at Graham Fisher & Co., on the current financial meltdown:

"We haven't had a full gut check of truth-telling."

Eliot Spitzer and the language of shock

Gov. Eliot Spitzer of New York is in very hot water after the New York Times linked him to a high-priced prostitution ring. Keith L. T. Wright, a Democratic assemblyman from Harlem, said it most entertainingly when he tried to describe the news' affect on Albany:

“We’re at a total standstill. Everybody is stunned. Everybody is absolutely stunned.”

Unequivocally. Absolutely. Totally. Darn tootin'.

I hustled to the dictionary to understand the difference between a prostitute and a call girl, having come in contact with neither during my lifetime. (Honest). Prostitute is the umbrella term. It defines a woman who has sexual intercourse for money. Its root is the Latin prostituere, meaning to expose for sale. There's also the variant statuere, which is to cause to stand. And I'll let that stand right there.

A call girl is a prostitute with whom an appointment can be made by telephone. In America in the 1930s it was also used to describe a prostitute who could be called upon at a brothel, but that description has fallen out of favor. Today call girls are generally more expensive prostitutes favored by wealthy businessmen, athletes and, um, politicians who are trying to be discreet.
Doesn't always work out that way, however.

It's personal...or not

Screw up your pronouns, and you can look naked as a writer:

“Today’s savvy marketers are quickly realizing that viewing the customer as merely a target is a critical mistake. In fact, referring to the people that consume their products as anything other than people, is a mistake.”

And writing about people with a pronoun other than “who” is a mistake as well.

Onward... into new-word hell:

Onboarding: "...in the case of onboarding (adding a new hire)."

In some organizations, I hear this process can be as painful as waterboarding.

Trialing: "Advertisers have been willing to trial these products." It's trial to come across these constructions, but it's what I get paid the big bucks for!