Death of the written word? Hardly

We worry in these precincts about the death of the written word. But people actually read more today than in years (perhaps ever). True, "writing" has been redefined as more digital belching in many cases. But the immense amount of new information created every second of every day is written. Just spend a few minutes with a good real-time search site like Collecta and you see how much is bubbling up--some of it banal, but much of it worth a read and your valuable time.

HubSpot bird-dogs a study from the University of California at San Diego that bolsters the argument that the written word is thriving. Here's a link to the complete study.

Researchers Roger Bohn and James Short point out that reading as a percentage of our information consumption has actually tripled in the past 50 years if we use words (on printed page or digital screen) as a measurement. The chart shows the transformation of reading in the past 50 years.

So, those of you with a passion for writing, fear not. There's plenty of upside in our world. And given the vast amount of information that's produced every second in printed form, there will always be a demand for those who can write clearly, concisely and cleverly.

Stating the obvious

Often in covering tragic and dramatic news stories, reporters get carried away and lose their writing discipline. Such was the case with last week's shark attack off Solana Beach, Calif., that killed triathlete David Martin.

Witnesses said he was lifted vertically out of the water by the creature, which retreated after a single bite.

My son, reading the story, caught the error: "lifted vertically." To lift means to raise, and the last time I checked, raising is a vertical movement.

It's personal...or not

Screw up your pronouns, and you can look naked as a writer:

“Today’s savvy marketers are quickly realizing that viewing the customer as merely a target is a critical mistake. In fact, referring to the people that consume their products as anything other than people, is a mistake.”

And writing about people with a pronoun other than “who” is a mistake as well.

Onward... into new-word hell:

Onboarding: "...in the case of onboarding (adding a new hire)."

In some organizations, I hear this process can be as painful as waterboarding.

Trialing: "Advertisers have been willing to trial these products." It's trial to come across these constructions, but it's what I get paid the big bucks for!

On writing

Roy Peter Clark at Poynter has an interview this week with legendary sports writer Frank Deford, famous for his work, among other places, at short-lived The National (I have a copy of the last issue) and at Sports Illustrated.

The interview got me thinking about writing techniques. Deford has a couple of good ones:

· He types his written notes to get a sense for what he has, doesn’t have and needs to get.

· He uses colored paper to block out chunks of his stories (the historical background on blue, for instance).

· And if he has writer’s block (I’ll dedicate a post to this at a later date), he just starts somewhere and works from there (say in the middle and writes to the end and then figures out the top).

Writing in business is straightforward: You’re trying to communicate simple messages effectively; not elaborate on chaos theory. There’s always a beginning, a middle and an end. The beginning is what you’re going to say; the middle is what you want to say; and the end is recapping what you just said.

Visualizing that structure is relatively simple.

Deford’s techniques (and others) are effective on much more complex writing projects. The most valuable book I ever read on writing is “The Art and Craft of Feature Writing” by William Blundell, a onetime editor for The Wall Street Journal. Blundell taught me to use 3x5 index cards to frame both major and minor points, including quotes. You can then lay the cards out in front of you, pushing them around to where they best work.

Adopting outline and prep techniques like Blundell’s or Deford’s make the act of sitting down at your laptop to write much less daunting.

An abundance of fodder

Andy Kessler, who wrote "How We Got Here," is one of my favorite business columnists. I catch him in The Wall Street Journal whenever he makes it onto the op-ed page. Today, he has a column titled "Internet Wrecking Ball," about the so-called "net-neutrality" issue.
I call out a couple of minor boo-boos (not to pick on Kessler but because I've got to post an item, and a bird in the hand is twittering at me):

"I personally would climb telephone poles on my street..." If you're doing the climbing, Andy, you can't outsource it. It's going to be personal.

"Yes, despite an overabundance..." (Part of the definition of the word abundance is "oversufficient quantity or supply," so overabundance is overly oversufficient and going over-over the top. But aha! you say, as if you've lured me into a rusty bear trap that has snapped violently around my ankle: Why, then, is the word overabundance in the dictionary? Because smart people who write dictionaries sometimes screw up.
Can you use overabundance? Sure. You can use colloquialisms too. But my point is: edit paranoid. The more critically you look at every word, the more you will whittle your copy into cogent prose and communicate clearer thought.

The Period As Statement

Women's Wear Daily reports today that The Wall Street Journal 's planned magazine, Pursuits, which is scheduled to launch in September, has been renamed WSJ. (That's W S J period). WWD quoted a Journal spokesman as saying:

"The three letters happen to be typographically quite pleasing. And its simplicity gives us enormous flexibility visually and semantically."

I haven't been able to track down the font yet, but it's worth noting that down to the period used WSJ., it's different from than The Wall Street Journal masthead type font. That style is Escrow, designed by Cyrus Highsmith, a graduate of the Rhode Island School of Design. Tomaso Capuano, who designed the quarterly Times of London supplement, Times Luxx, is designing WSJ.
In an era in which video rules our lives, words are devalued and typography seems quainter than quill pens, this is a fabulous story. The Journal, in fact, always has placed a premium on typography since the paper until relatively recently was text heavy, black and white and ran few graphics. And to my knowledge, The Journal is the only newspaper in North America that puts a period at the end of its name.

Many, Multiple and Myriad

In writing, people tend to hunt for $10 words when the nickel version works. "Many" is just one of those words. Like an old sweater, reach for it when you need it. Often, in an attempt to sound more serious or professorial, people will use "multiple." It's fine, but I'm not crazy about it. It reminds me of math class.
Then there are times when writers drop back in the pocket, look down field and go for the long bomb: "Myriad."
It's a good word, although it can sound a little pompous, but, hey, sometimes it's good to thrown down like that. It's almost always misused in a sentence: "...the result of a myriad of factors."
That's essentially saying "it's the result of a lot of a lot factors."
Proper grammar, for instance as an adjective, would be "There are myriad reasons the Giants will lose 100 games this season, but we can start with the starting nine."

It's a noun and an adjective meaning a very great or indefinitely great number of things. It's from the Latin myria, meaning 10,000.

Onward...

A couple of recent updates to the AP Stylebook online:

Asian-American

A person of Asian birth or descent who lives in the U.S. When possible, refer to a person's country of origin. For example: Filipino-American or Indian-American. Follow the person's preference. See nationalities and race, and race entries.

heart attack, heart failure, cardiac arrest

A heart attack (myocardial infarction) occurs when one or more arteries supplying blood to the heart becomes blocked. Heart failure is a chronic condition that occurs when a weakened heart can no longer effectively pump blood. Cardiac arrest, or sudden cardiac arrest, occurs when the heart suddenly stops beating. It can be due to a heart attack, a heart rhythm problem, or as a result of electrocution or other trauma.

A (good) quote a day keeps the boredom away

One of the biggest challenges in journalism and PR is the quote. It's also the biggest lost opportunity.
In the wire-service business I was taught to quote someone only if I couldn't paraphrase the sentiment better. I was reminded that I was a writer, and that's what I got paid to do (I worked with a number of reporters over the years who used quotes liberally, and 99 percent of them aren't in the business anymore). A reporter or historian might have written "87 years ago," but Lincoln said "Four-score and seven," and they're four of the more memorable words in the English language.
In PR, quotes start out like crater-sized holes in a press release outline: "INSERT COMPANY/VENDOR/CUSTOMER QUOTE HERE." They go downhill from there. For many professionals, it's an afterthought. Almost without exception, press release quotes are dull and devoid of meaning.
Here's a winner from today's BusinessWire feed:

“By implementing a standard way of managing the collaboration between technologies, EDRM has capitalized on the industry’s readiness to work together and move the entire industry forward.”

Replace "EDRM" with anything and it works in any industry. It's also meaningless. It's like saying people love warm sunny days.
Quotes, although tricky to write well, don't have to be this bad.
If you're in PR, use the quote to get your message across in a way that can't be paraphrased (journalists use canned quotes all the time, but they won't use crappy ones). You will get pushback from your client, but persevere because it will pay off. If you're a journalist, keep asking questions until you get a quote you can use.
A lot of this is writing 101, but it gets lost in the flood of information we all produce every day.

Onward...

Rob Cox, on BreakingViews.com, has a fine post today that imagines a note from Yahoo CEO Jerry Yang to Microsoft's Steve Ballmer, responding to MSFT's $44.6 billion offer to buy his company.

However fine the post, it contained a couple of teaching moments.
"...came as a complete surprise." While not a hard-core redundancy, this example illustrates how a little discipline can go a long way in writing. Surprise speaks for itself; unless there's a time element (latest surprise), why modify its degree? A surprise is a surprise is a surprise. The more we modify words that stand resolutely on their own, the more muddled our communication becomes.

"...articulating our admittedly complicated strategy." All "Jerry" has to write is the word "complicated," and he's admitting its complexity. This too can be a gray area, but it's better to put all adjectives and adverbs under the magnifying glass in the heat of the day. More often than not, you should end up searing them into oblivion.