Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts

Monday, February 25, 2008

An abundance of fodder


Andy Kessler, who wrote "How We Got Here," is one of my favorite business columnists. I catch him in The Wall Street Journal whenever he makes it onto the op-ed page. Today, he has a column titled "Internet Wrecking Ball," about the so-called "net-neutrality" issue.
I call out a couple of minor boo-boos (not to pick on Kessler but because I've got to post an item, and a bird in the hand is twittering at me):

"I personally would climb telephone poles on my street..." If you're doing the climbing, Andy, you can't outsource it. It's going to be personal.

"Yes, despite an overabundance..." (Part of the definition of the word abundance is "oversufficient quantity or supply," so overabundance is overly oversufficient and going over-over the top. But aha! you say, as if you've lured me into a rusty bear trap that has snapped violently around my ankle: Why, then, is the word overabundance in the dictionary? Because smart people who write dictionaries sometimes screw up.
Can you use overabundance? Sure. You can use colloquialisms too. But my point is: edit paranoid. The more critically you look at every word, the more you will whittle your copy into cogent prose and communicate clearer thought.

Thursday, February 21, 2008

From where I sit...



Before satellites and infrared technologies, sight was a major advantage in hunting, military campaigns and pioneering, to name a few.
I came across the construction today: "From my vantage point, it appears...."
Since vantage means "a position, condition or place affording...a commanding view," vantage point is redundant.

As is...
"Entirely new." That came from the same contributed piece I reviewed.

In an analyst report, I encountered this sentence:
"Having generated clear success on the public Internet, the question becomes whether or not these tools add business value."
Aside from the "public Internet" (because I have yet to come across the private Internet), the construction, while common, is nevertheless weird. It should be "xxx the question is 'do these tools add business value.?'"
Or...
"xxxthe issue becomes whether these tools add business value." (whether or not is just lazy grammar).

Wednesday, February 20, 2008

The Period As Statement


Women's Wear Daily reports today that The Wall Street Journal 's planned magazine, Pursuits, which is scheduled to launch in September, has been renamed WSJ. (That's W S J period). WWD quoted a Journal spokesman as saying:

"The three letters happen to be typographically quite pleasing. And its simplicity gives us enormous flexibility visually and semantically."
I haven't been able to track down the font yet, but it's worth noting that down to the period used WSJ., it's different from than The Wall Street Journal masthead type font. That style is Escrow, designed by Cyrus Highsmith, a graduate of the Rhode Island School of Design. Tomaso Capuano, who designed the quarterly Times of London supplement, Times Luxx, is designing WSJ.
In an era in which video rules our lives, words are devalued and typography seems quainter than quill pens, this is a fabulous story. The Journal, in fact, always has placed a premium on typography since the paper until relatively recently was text heavy, black and white and ran few graphics. And to my knowledge, The Journal is the only newspaper in North America that puts a period at the end of its name.

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